https://humanbranding.com/welcome-1 daily 1.0 2025-11-28 https://images.squarespace-cdn.com/content/v1/56aa78d1a12f44cd2272d162/1458328149321-CENN0L3856JCZODW4VLY/171717.jpg Welcome https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210406372-5YL1AZK9FFGHSF3G9JBW/HBhomepage.jpg Welcome https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210408601-TJX9P4ED8IB9CCBXQV1F/shutterstock_146743694.jpg Welcome https://humanbranding.com/what-we-do daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210374260-KVXAZJNF3LLPGHH08BGD/iStock-599968862.jpg What We Do https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210374266-NM3E2KC6E77A0N4QERQ5/whatwedo.jpg What We Do https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210374270-76AI6WL8KLPT221I1BXL/Wheel.jpg What We Do https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210374275-BZUYF5X4DY3T0334L9LM/shutterstock_587768567.jpg What We Do - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/44d7e976-f1ac-4a0e-ad8a-3249be5905a6/updated%2B%2872%2B%C3%97%2B10%2Bin%29.png What We Do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://humanbranding.com/hbccs1i1 daily 0.75 2021-05-05 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210397924-9L5J1ATW4KDFP3ZO7H9Y/CULTURE+CHECK+S1I1 Culture Check Series 1, Issue 1 https://humanbranding.com/careers daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210399488-6EBNNJ7K78P9ZA64O9GQ/CAREERS.jpg Careers https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1677260662838-JMY4CXIEO70HHN9KJJPN/Pic%2B21.jpg Careers https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1642611678409-ZR9815B0MCGZIU9X124H/PARTNERS.jpg Careers https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1658439001393-T5MB5XN7FXXESVRA83YR/2022-HUMANBRANDINGTEAM-08091.jpg Careers https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1677260336681-ME9CIOSDVD62PB7BLZI6/Pic+8.jpg Careers https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1677260815624-CPQQCJRMLQ9JE24QDLIY/Pic%2B23.jpg Careers https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1677260435981-JUBOK1C2H0XC39HXA6N8/Pic%2B27.jpg Careers https://humanbranding.com/hbccs1i2 daily 0.75 2021-05-05 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210404370-GP2ALGIT758L6R2JOS3I/CULTURE+CHECK+S1I1 Culture Check Series 1, Issue 2 https://humanbranding.com/privacy-policy daily 0.75 2021-05-05 https://humanbranding.com/research-analyst-fulltime daily 0.75 2021-05-05 https://humanbranding.com/press-hidden daily 0.75 2021-05-05 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210410574-945LBBMIUPCRXQTRMX8X/14711.png Press (hidden) - 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Speaking Engagements throughout the years. https://humanbranding.com/senior-accountant daily 0.75 2026-03-26 https://humanbranding.com/the-team-bios daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/31aa6fe7-e857-4a30-bf8d-4d164edde23d/SG-0092.jpg The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/e8a85655-c789-48d0-8d21-667c1048a630/Sarah+M.+1.jpg The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/24869b73-b2d1-461b-9ecb-a427773eaf32/Susan+Meisels+-+Senior+VP+Strategy+%26+Operations.jpg The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/dfdd2031-6543-43c9-9cbd-d33323480df8/Sarah+Rider+-+VP+Strategist.jpg The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/72a1b55a-457f-4709-b69f-4b5f6b610099/Diane+Sciardi+-+VP+Strategist+.jpg The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/a90287c5-f52b-4c0b-aa73-1a87130dc70a/larger+Image.jpg The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/9ed61130-a7fe-4b64-8f28-8b8917c69d42/MACKENZIE%2C+Sara+-+HB+Headshot+June+2024.png The Team https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1649433640828-VE0I5SBXTHJOCRX2PTNF/Yanick+Archambault+-+Strategist.jpg The Team - Yanick Archambault - Director, Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1622481233794-NAMXK46PXJ2U02FE3IPN/Versailles+IMG_1603.jpg The Team - Versailles Nair - Advisor, Training & Best Practices https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1736952133715-MXW788JO0EOAFMV1ODKF/indra+headshot.jpg The Team - Indra Sarkar - Senior Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1689004988063-PAHFIM6DHE1B8YEFXX6V/D%27Elia%2C+Alessia+-+Headshot+Jan+2023.jpg The Team - Alessia D'Elia - Senior Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1658162923510-37QDMJBAEJ068JLHMLUE/Cassandra+Preston+-+Strategist.jpg The Team - Cassandra MacMillan - Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1693581117247-6I28XCZLL6UB7BSRIO8Y/DESBIENS%2C+Louis+-+Assoc+Strat.jpg The Team - Louis Desbiens – Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1757453027445-AI7267Z5I4AAPYAGMYAC/Sanchita+HB+Picture+1.JPG The Team - Sanchita Dhiman - Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1756138915185-WWOZB3ZOTD8LLG67TY1K/Annie+Wortzman+Headshot+%28002%29.jpg The Team - Annie Wortzman - Associate Strategist Annie Wortzman - Associate Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1774554252901-5EJZ8OBBNYKQIPAL6OKW/SUTHERLAND_Libby-3896.jpg The Team - Libby Sutherland - Associate Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1750775223237-DKBMLB1AL255NJW1KUVN/Sevil%252BHeadshot%252B%2525281%252529.jpg The Team - Sevil Aliyeva – Junior Associate Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1759868809740-F2ZU04WROMSBG1Q02T8K/p2-%3D-%3D--+4x4+..%2C.jpg The Team - Monica Rocha Martinez - Junior Associate Strategist https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210414781-9LCDYIUOOAEPMOEMIRXL/GAIL+FINAL+-+IMG_8098.JPG The Team - Gail Wolfenden - Director, Qualitative Recruitment Gail Wolfenden - Director of Qualitative Recruiting https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1649433636905-K6S6QZ0NTHUSRJC6BS9J/Michelle+Gowan+-+Proposal+Writer.jpg The Team - Michelle Gowan - Senior Strategist, Practice Development https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1722359822748-KD58SW09NH15WV47Q8GZ/josefina+headshot+4x4.jpg The Team - Josefina Novoa Reategui - Associate, Practice Development https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1709914177108-I5C68Y0P39Z3FTK1NMZK/Hayley252B252529.jpg The Team - Hayley Dotsikas - Senior Project Manager https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1709914176855-ADCWZZTIV48VBNXXR8B8/p1--%3D+4x4+.jpg The Team - Amber Gesualdi – Senior Project Manager https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1759868724076-7GRHTMYQIX614W073RL4/JACKSON%2C+ANNA+Headshot+%281%29.png The Team - Anna Jackson - Executive & Personal Assistant to the CEO https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1695326411592-3ZLBGAV8YBNF2V6FH8I5/2022-HUMANBRANDINGTEAM-07625.jpg The Team - Andrea Kadis – Director, HR & Operations https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1750776404115-SCB5009DSGF5LFNNA0MM/Jahmila+McRae+-+Resource+Manager.jpg The Team - Jahmila McRae - Resource Manager https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1695326505818-OVCB9LT5TH34HG8WLVL6/Janet%2BHunkiar%2B-%2BController.jpg The Team - Janet Hunkiar - Controller https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1748011389356-XNUBSXT9HW78MQXTUFWO/SHAMS%2C+Neda+-+Finance+Asst.jpg The Team - Neda Shams - Finance Assistant https://humanbranding.com/contact-1 daily 0.75 2025-09-25 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210420774-9J0L9ZL9AK6DZ4KB71XR/contact.jpg Contact https://humanbranding.com/culture-check daily 0.75 2022-05-31 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210425433-A2ABRX0VLGFBNIRME344/CULTURE+CHECK+S1I1 Culture Check https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/1620210425437-CKJ3TWSZTRT7F64V7AAC/Culture+Check+Series+1+Issue+2+LinkedIn.png Culture Check https://humanbranding.com/junior-project-manager-fulltime daily 0.75 2022-09-21 https://humanbranding.com/press-and-media daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/4c36d5dc-7aa8-4af7-8f99-028d17b73ff6/graphical+user+interface%2C+website.png Press + Media - Johanna Faigelman, Founder and CEO of HumanBranding, Named a 2026 Enterprising Women of the Year Award Winner https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/7156a236-34c4-45b6-960a-b13e756cc046/sept_oct_2025feature_gennext_thinking.jpg Press + Media - Generation Next Thinking: Mind the generational gap Our Founder and CEO Johanna Faigelman was featured in the Canadian Grocer to showcase her cultural knowledge on the generational gap between older and younger shoppers. https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/2692293a-e756-4d37-b19d-337c46a5f874/No+alternative+text+description+for+this+image.png Press + Media - Johanna Faigelman: Part of the EY Entrepreneurial Winning Women Class of 2025, North America We’re thrilled to share some incredible news from our founder and CEO, Johanna Faigelman. Johanna has been named to the EY Entrepreneurial Winning Women™ North America Class of 2025, a prestigious community of high-growth female founders recognized for their bold vision, innovation, and leadership. https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/5bb094d3-b800-4340-88df-5011080682a4/Screenshot+2025-10-22+145200.png Press + Media - Utilizing Human Behavior to STAND OUT in Biotech & Business We’re thrilled to share that our Founder & CEO, Johanna Faigelman, was featured on the Biotech LifeStream podcast. She spoke about how anthropology can unlock deeper understanding in business and biotech — from shifting pharma’s focus toward patients to transforming brand strategy through human insight. https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/4d6d70b5-7cf3-41bc-a5d3-a37072db1aea/article.png Press + Media - How Far is too Far when Marketing the Maple Leaf? Thought leader Johanna Faigelman, Founder & CEO of HumanBranding, brings her cultural expertise to the forefront in this article by Will Novosedlik, exploring the impact of US-Canada tariffs on marketing strategy. https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/17484244-5d7d-4937-aacc-f8ed111c55cb/award2025.png Press + Media - Top Market Research Firm 2025 This award is in recognition of HumanBranding’s stellar reputation and trust among customers and industry peers, evident in the numerous nominations we received from our subscribers. HumanBranding emerged as the Top Market Research Firm 2025 after an exhaustive evaluation by an expert panel of C-level executives, industry thought leaders, and our editorial board. Awarded by Business Management Review https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/f15a6969-5719-4497-8a92-9664c32ac6a5/getting+to+know+Genz.jpg Press + Media - Getting to know Gen Z July 2024 Our CEO & Founding Partner, Johanna Faigelman, shares her expertise on de-influencing, money dysmorphia, and quiet quitting in this powerful article beside the picture. https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/4bd17091-78ab-44ca-89a3-d653f98c8e1c/ezgif-2-d701d0e37d.gif Press + Media - Proud to be certified “Top 10 Market Research Firm 2023” by Business Management Review December 2023 Read our featured profile in the December issue of Business Management Review https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/96b7a1c8-0cc9-40ed-9d69-83917a998f83/arizona-hard.jpg Press + Media - What is Gen Z’s fascination with the ’90s? November 2023 Some brands are tapping into consumers' yearning for the past with retro repeats in their marketing. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/a74a8aee-ee11-4d04-b736-61ef3cbf7ecf/image001.png Press + Media - How today’s ‘Millennial Couples’ are finding the keys to everlasting love Johanna Faigelman, Founding Partner and CEO of HumanBranding, was invited to chat with Now Ottawa’s (CTV Ottawa and Bell Media Canada) Kristy Cameron about a recent Toronto Star article on millennials and marriage, and we’re still talking about it. Hear how Johanna put the company’s Applied Anthropology Thinking™ (AAT) to work, decoding what is a the root of the “millennial divorce mystery” why millennial couples are staying together longer than their parents. Have a listen below: https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/48d4f822-1c89-4f69-bc2e-b22d741cc30e/hair_biology_group_shot_zuschnitt.jpg Press + Media - Canada’s going grey. Now what? July 2023 Like many western nations, Canada is getting older – and it’s a trend that’s going to continue. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/80d15e5e-3153-4efb-a0d2-609c827800a5/xwdudUUfSAiu9UTlFpIm_AToMiCoN+23+logo.png Press + Media - HumanBranding at AToMiCon March 2023 Enjoying in-person conferences never gets old! Especially when in the company of HumanBranding’s CEO, Johanna Faigelman as she adresses the crowd at this year’s AToMiCon. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/3ed09fa2-f501-4aff-8aad-80712fea747d/6.png Press + Media - Time for advisors to rethink ‘retirement’ November 2022 When Serena Williams announced this summer that her remarkable tennis career would end at the U.S. Open, she didn’t say she was retiring. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/d40b1a5c-0ad0-44ed-acd3-d1b7db44a584/5.png Press + Media - Faces of Marketing Research July 2022 CEO and founding partner of HumanBranding Johanna Faigelman is a globally recognized leader in humanistic insights. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/907ea1d6-4c07-4397-84c1-1f1db16d4d2a/1.png Press + Media - A reality check on the metaverse April 2022 Are we on the brink of a social media-level paradigm shift, or do expectations need to be brought back into the real world? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/75a5dd28-c4e4-402a-ac6f-1dd63c4fbee0/3.png Press + Media - A brand lesson from our growing obsession with A/Cs Aug 2021 Global warming will create sudden, unpredictable and even counter-productive changes in consumer behaviour. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/743bf1e9-03f5-4691-af1f-4c997b011ec5/Press+Page+w+logos.png Press + Media - Facing the inevitability of climate change Aug 2021 The IPCC report made it clear that scorching heat waves and wildfires are here to stay. Are brands ready for the changes they will usher in? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/b1fea68b-b596-4069-8661-a9ab73f9cb57/2.png Press + Media - What can brands learn from fin-fluencers? June 2021 TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/20e2db6a-b7d4-4616-9102-09c9b29c26df/9.png Press + Media - How A Shared Trauma May Shape A Generation October 2020 Their world has shrunk, their education is disrupted, and young people are anxious right now—but positive change follows times of crisis, and the kids will be alright. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/d9d3afc0-e575-4dc2-a6c3-7f29a0ff3514/11.png Press + Media - Who is the post-pandemic consumer? May 2020 COVID-19 derailed the business world and transformed consumers. Which trends will outlive the biggest health crisis of our time? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/b14299e1-ad1a-42cc-94b2-5a41fb7a5805/13.png Press + Media - Are brands ready for a gender-fluid future? January 2020 As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/02de10fe-1513-4826-af9b-a0052d1eddea/14.png Press + Media - How beverage alcohol brands can tap millennial sobriety November 2019 Why many in the segment are drinking less, and looking for new and interesting offerings when they do. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/af5d0c62-0293-4ac2-a1d4-3ff64af8f68c/15.png Press + Media - From screen to table September 2019 Kids are hungry for all things related to their favourite charachters, and IP owners are serving it up by investing in food-and-drink brand extensions. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/8816d2af-cb6e-44d9-88f1-a722b9ac428a/16.png Press + Media - The clean beauty movement gains momentum September 2019 How brands and retailers are tapping into the booming business of clean beauty products. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/ef5a709d-538c-4f63-8c7d-8c859b328e90/17.png Press + Media - How to tailor your strategy to Gen Z January 2019 Experts weigh in on how to target this growing group in 2019 and beyond. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/9888269e-b2b6-4fda-b67e-73a39338f7af/18.png Press + Media - Marketing in the Age of Anxiety January 2019 How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/4eb9c0c0-9e74-4560-89dc-22514a59aa85/19.png Press + Media - The wider cost of consumerism December 2018 How consumer demand is leading traditional brands to consider their environmental impact and shift their practices. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/aac22e96-49d6-4004-a665-76eedfa45b7a/20.png Press + Media - Inside breakup wellness: bootcamps, apps, counselling, coaching and retreats July 2018 People have been dating and breaking up for centuries – is an entire industry dedicated to heartbreak necessary? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/bb5a1e3f-4c8f-4c50-84dc-eec9414c5ba6/21.png Press + Media - It came from Canada January2018 Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/65274ac5-dd5c-42e8-95ec-90d92fe6ec7e/24.png Press + Media - Why you should use cultural anthropology as a business tool August 2017 Decoding sometimes-subconscious human behaviour can help hit the right target the right way. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/d1a1ab81-6d62-4cc2-83b3-c053ef2c830f/23.png Press + Media - Making TV mass again July 2017 Managing editor of Strategy Jennifer Horn on fall TV's nostalgic wave. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/a6e64e8a-1035-4478-b3f7-0e00aabf35a8/24.png Press + Media - Fall TV 2017: Leaning in to brand building July 2017 Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/0a9c2bab-8a79-44f8-828f-36333e959fd3/25.png Press + Media - enRoute Magazine April 2017 Travel tips from a frequent flier. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/787300c4-5b05-4265-8026-032999d2fb98/26.png Press + Media - Is honesty a brand’s best policy? April 2017 From Tim Hortons to "The Worst Hotel in the World," brands are responding to the times and fessing up to flaws. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/ee5ab276-2333-4462-8e18-e46959d46eba/27.png Press + Media - Re-examining the reboot March 2017 Humankind is being willingly overrun by a reboot pandemic. But why do we love a good remake and is it smart for business? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/5cb60199-f04e-4683-a4d6-099faa9f268f/28.png Press + Media - Waste not, want not March 2017 Why brands are riding the wave of conscious consumption. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/6e143228-f1d0-47c2-a840-241c7e46eb48/29.png Press + Media - What’s trending for 2017? January 2017 From crickets to wine, here are just a few insights into what's hot for the year ahead. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/3e794a81-84cf-4119-872d-5c0aea388c58/31.png Press + Media - When did sleep become sexy? June 2016 Getting a proper night's rest has become the cause du jour for mattress brands, wearables and dairy farmers. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/5102ffda-adad-46d1-af84-edda4f6669f0/30.png Press + Media - Have we reached peak ‘authenticity’? June 2016 Some brands tackle pretentiousness with a different vision of everyone's favourite buzzword. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/82e95b35-519b-4205-af63-a2499ddbbe2f/32.png Press + Media - Nabob and the coffee kerfuffle June 2016 How the 120-year-old brand managed to maintain its challenger status. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/6cf6536d-7357-4903-8c55-5e24c0d8227e/33.png Press + Media - On trend in 2016 December 2015 From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/22ef8ff0-e745-42d3-9424-5eeafd360527/png.png Press + Media - “Millennials shaking up traditional order of love, marriage then kids” September 1st, 2015 Featured story in Global News by Patricia Kozicka Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/35e13926-5708-4bc9-95df-50bc746f1433/35.png Press + Media - Weekend reading: Brands tap into foodie culture May 2015 Why getting in with that trendsetting crowd means more than just posting tasty images of food porn. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/d0e4d387-0808-4ca9-b941-55c7abe7245a/12.png Press + Media - Throwback Thursday: strategy in 2014 November 2015 Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/eab4d283-df5e-4f2e-9df6-28933ca89dbb/10.png Press + Media - Trend alert: brands get crafty October 2014 An anthropological guide for brands getting into handcrafted messaging. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/5d396816-c0b3-4966-89c5-cc9e0f64966a/37.png Press + Media - The trouble with shareable content October 2014 Brands are using more graphic content to break through, but have consumers had enough? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/ad0142b5-7560-4ea6-9a7f-c967ab0f8424/36.png Press + Media - KFC, the hard way October 2014 Whatever it is, the way you tell your story online can make all the difference. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/52ae34ae-18df-4e72-91fd-1cf04d96110e/5.png Press + Media - Going for the sentimental shoppers October 2014 Food and drink makers are turning to anthropology to capture Canadians’ heartstrings. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/c3cdac8d-aded-48e3-a570-85920987bb42/34.png Press + Media - Tim Hortons celebrates half a century May 2014 Will quietly reflecting Canadians' values be enough to stave off growing competition and resonate with a changing demographic? Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/aec56741-4aec-415f-82f2-d150c551961f/8.png Press + Media - Getting nostalgic about nostalgia April 2014 Human Branding's Johanna Faigelman looks at why millennials are seeking comfort in "better times" of recent past. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/3ed09fa2-f501-4aff-8aad-80712fea747d/6.png Press + Media - Knowledge, the new elitism February 2014 Anthropologist Johanna Faigelman says the elite are no longer born, they're made. Read more… https://images.squarespace-cdn.com/content/v1/609272c5ed6fcb268680d310/bb4fc676-252d-4f1d-bbeb-60889a52e49d/Untitled+design+%283%29.png Press + Media - Axe bromances the older gent February 2014 How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up. Read more… https://humanbranding.com/associate-strategist-fulltime daily 0.75 2022-09-21 https://humanbranding.com/practice-development-analyst-associate daily 0.75 2022-09-21 https://humanbranding.com/project-manager daily 0.75 2022-11-03